Hello. I'm
Derrick.
I didn't start as a designer. I studied engineering, worked as a PM at a digital agency and an accounting software company, and somewhere along the way realised that the products I was managing would be better if I just designed them myself.
That shift happened over six years ago. Since then, I've been designing B2B products in maritime and HR — industries where the workflows are dense, the users are busy, and there's zero room for pretty-but-confusing interfaces.
My engineering background means I think in systems. My PM years mean I think in trade-offs, stakeholder language, and delivery timelines. Both of those make me faster — once I understand the context and the required outcomes, screens come together quickly. People who've worked with me call it fast fingers.
I also know enough code to be dangerous. I've built two apps from scratch — one for room booking, and the other for options tracking. And that's pre-AI period. I'm not writing production code in my day job, but it means I speak the same language as the engineers I work with.
When I'm not designing, I'm either on a bike or in the gym chasing the leanest possible version of Arnold Schwarzenegger. Otherwise I'm probably with my family.
The logo is made up of my initials, D and L. Rotated 90 degrees clockwise, they resemble my Chinese surname 呂. The line connecting the two initials is a reminder to connect to the users — to understand the problems we're solving for them.
- Senior Product Designer Nov 2025 — Present BIPO Service
- Product Designer Jun 2022 — Nov 2025 OmniHR
- UXUI Designer Nov 2021 — Jun 2022 Treehouse Finance
- Project Manager / Product Designer Jun 2019 — Nov 2021 Claritecs
- Project Manager Aug 2018 — Jun 2019 Codigo
- E-commerce Website Designer Jun 2017 — Jul 2018 Growthwell Group
- Project Manager May 2014 — Sep 2016 TNO Systems
This site is built on Eleventy and set in Innovator Grotesk by Yep! Type Foundry. If you're picking typefaces for a project, consider supporting independent foundries — the people behind them care deeply about the craft, and it shows.
Hat tip to Jonas Downey, whose site I referenced heavily for direction and tone.